
The Free Association is a London improv theatre and school that also runs a dedicated corporate training arm, delivering workshops in offices, at offsites and online for teams anywhere in the UK.
Sessions apply the core skills of improvisation, listening to what colleagues actually say, building on ideas rather than blocking them, staying flexible instead of pushing a fixed agenda, and responding confidently in the moment, to workplace challenges around communication, collaboration and confidence.
The company delivers several thousand hours of improv training each year to individuals and organisations, alongside its public improv classes and live comedy shows, giving its corporate trainers a grounding in live performance as well as facilitation. Programmes are typically booked as one-off workshops or short courses for teams and leadership groups who want a practical, experiential way into difficult conversations, feedback and idea generation, rather than a lecture-based format.
It suits organisations looking for a livelier alternative to conventional communication or team-building training.


