Press Release

Employee Experience Magazine and the Customer Institute Join Forces to Elevate the Global EX Conversation

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July 7, 2025 – Employee Experience Magazine (EXM) has entered into a strategic content and thought leadership partnership with the Customer Institute, a global authority in customer and employee centricity.

The collaboration brings together two organisations with a shared belief: that thriving workplaces are the foundation of great customer experiences and long-term business success. As part of this partnership, the two organisations will co-create and share expert content, research, and perspectives aimed at deepening the global conversation around employee experience (EX). From cultural transformation and leadership to engagement and measurement, the goal is to surface practical, thought-provoking insight for professionals
working at the intersection of people and performance.

“This isn’t about promoting platforms, it’s about aligning missions.
We see this as a real opportunity to push the global EX conversation forward in a more meaningful, connected way.”

Aleksandar Ilić, HEad of Growth and Commercial Strategy at Employee Experience magazine


The partnership will include shared articles, contributions from subject matter experts, and cross-promotion of high-impact initiatives, with the Customer Institute offering a platform for open discussion among its members, and EXM continuing to publish forward-thinking journalism on the evolving workplace.

All of us at the Customer Institute are excited to shine a brighter spotlight on Employee Experience; because as we all know, it’s the other side of the same coin when it comes to achieving true excellence in experience management.

Stefan Osthaus, President of the Customer Institute.


This announcement marks another step in Employee Experience Magazine’s mission to challenge stale HR narratives and provide fresh, practical perspectives on what great work looks like today.

About Employee Experience Magazine
Employee Experience Magazine (EXM) is the go-to global publication for insights, trends, andinnovation in employee experience. With expert commentary, investigative features, and in-depth interviews, EXM helps leaders create better workplaces, one story at a time.

About the Customer Institute
The Customer Institute is a global, independent organisation advancing customer and employee centricity. Through its Global CX Community, it connects professionals worldwide to learn, share, and grow. Join for free at www.customer-institute.org/community to access insights, certifications, and a vibrant professional network.

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The Customer Institute is a global, independent organization advancing customer and employee centricity. Through its Global CX Community, it connects professionals worldwide to learn, share, and grow. Join for free as a member at www.customer-institute.org to access exclusive insights, certifications, and a vibrant professional network.
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