Primal Sound

About Primal Sound

Let rhythm, sound and music bring your event to life!

Whether you want to break the ice at a team day, energise a conference or give people space to slow down and recharge, Primal Sound creates experiences people love – bringing emotional engagement, shared joy and those moments that make an event truly special.

From high-energy African Drumming, Boomwhackers and Body Percussion to immersive Soundbaths and practical Stress-relief sessions, experiences can be offered individually or combined into bespoke programmes for conferences, away days, teambuilding, leadership events and workplace wellbeing.

Led by musician and facilitator Sarah Westwood, Primal Sound brings over 30 years’ experience and a warm, inclusive approach that puts people at ease and gets everyone involved. Sarah works with a small team of trusted musicians and wellbeing practitioners, bringing the same warm, personal approach to every event.

Sessions range from short conference energisers to immersive team workshops, restorative wellbeing experiences and half- or full-day programmes. We work with small teams to audiences of 500+.

Choose a single experience or combine activities to create contrast across your event – perhaps lifting the mood after lunch with body percussion, creating connection through drumming, or ending a busy day with deep relaxation and sound.

Primal Sound has delivered experiences for organisations including Microsoft, Belmond, the NHS, University of Birmingham, FireAngel and EQ Hotels, alongside organisations of all sizes across the UK.