Rich Baker

For more than 25 years I’ve helped leaders at some of the world’s largest and best-known organisations make sense of change—and help others do the same.

These articles are where I seek to understand by connecting ideas across disciplines, and explore the questions that don’t fit neatly into meetings or PowerPoint presentations.

Rich Baker is a Fellow of both the Institute of Internal Communication and the Institute of Leadership, and has worked with organisations including Amazon, Deloitte, Jaguar Land Rover, National Grid, Virgin, Carlsberg and the International Red Cross on internal communication, employee engagement and leadership communication. Hiyu's work centres on making messaging clear, human and easy to act on, alongside insight into how people feel about work and coaching support for leaders communicating through complex or difficult moments.

Alongside consulting, Rich Baker leads an independent research programme looking at how generative AI is changing professional judgement, using corporate communications as the first area of study, and publishes articles on leadership, identity, trust and AI's effect on work.